Selamat Datang Di Repository Universitas Royal

In an era of increasingly tight business competition, companies need to optimize marketing strategies and customer relationships to increase sales intensity. CV. Terang Jaya Kisaran, a company engaged in photocopying services, sales of office stationery (ATK), and printing, faces challenges in expanding market reach and increasing customer loyalty. Currently, the marketing coverage of CV. Terang Jaya is still limited to the Kisaran area, while potential customers from other areas in Asahan Regency have not been fully reached. This study aims to analyze the implementation of the Electronic Customer Relationship Management (E-CRM) system in increasing sales intensity at CV. Terang Jaya Kisaran. E-CRM is a technology-based strategy that allows companies to manage customer interactions more effectively, understand customer needs, and develop more targeted marketing strategies. The research methods used include system needs analysis, UML-based system design, and implementation using PHP and MySQL-based technology. The results of the study are expected to provide solutions for CV. Terang Jaya in increasing interactions with customers, optimizing services, and expanding market reach through the implementation of the E-CRM system. With this system, companies can monitor customer preferences, increase their satisfaction, and encourage customer loyalty which has an impact on increasing sales.

Keywords: E-CRM; Customer Relationship Management; Sales Intensity; CV. Terang Jaya Kisaran