Selamat Datang Di Repository Universitas Royal

ABSTRACT

IMPLEMENTATION OF CRM STRATEGY IN MARKETING CARAMEL BANANA CHIPS AT SARWAN STORE
BANGUN SARI VILLAGE

By : RIZKI NANDA SYAFRINA (23.22.10586)

The competition in the business world in today's development is getting tighter, followed by the rapid development of technology, information systems, and science. Resulting in business actors trying to improve their abilities and advantages by deploying all existing potential. Sarwan Store, Bangun Sari Village is a home industry snack or light food business located at Jalan Besar Dusun V Tempe, Bangun Sari Village, Datuk Tanah Datar District. Sarwan Store, Bangun Sari Village already has many customers but the system is not yet computerized. For example, in recording transactions it is still done manually, namely customers come directly to the location to make purchases of snacks or light foods. Sarwan Store, Bangun Sari Village does not yet have a system that can improve the relationship between the admin and customers so that it cannot provide better service, let alone facing today's increasingly tight business competition. Sarwan Store, Bangun Sari Village has not used media that can provide information to customers about the store and customer satisfaction and loyalty. To meet the needs and desires of these customers, Sarwan Store, Bangun Sari Village can implement the Customer Relationship Management (CRM) system. To provide better service to regular customers and even attract new customers. One of the applications of Customer Relationship Management (CRM) can be done via the Web which provides services regarding usage information and provides Online Ordering.

Keywords: CRM Strategy, Caramel Banana Chips, SARWAN STORE
.Bangun Sari Village.