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Tata Rias Pengantin dan Hantaran Yusfina Desa Punggulanconsists of a team where each member of Tata Rias Pengantin dan Hantaran Yusfina Desa Punggulanhas their respective duties according to the skills of each member. The existence of Tata Rias Pengantin dan Hantaran Yusfina Desa Punggulanmakes it possible to help the client in the success of an event starting from the preparation to the execution of the event on the H day. The Wedding Organizer is determined by the client officially, so that the Makeup and Organizer makes it possible to have the authority to organize the event according to what the client wants as best as possible. Tata Rias Pengantin dan Hantaran Yusfina Desa Punggulan in its implementation experienced several problems. The problem that exists in one of the Wedding Organizer service providers is the limited promotional media, namely only using social media applications, as well as the limited effort to maintain clients and find new clients in order to increase the existence of the Wedding Organizer. In fact, clients still experience difficulties in ordering or booking event packages because they are still done manually, such as coming directly to the Wedding Organizer service provider, which takes time to negotiate or wants information regarding event packages and supporting vendors available from Wedding Organizer.

Keywords: Increasing Customer Satisfaction and Loyalty, CRM, Web Based