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In this era of growing technology, many companies are using the internet to market and sell their products to consumers. One of the popular methods are Electronic Customer Relationship (E-CRM) system. This research was conducted at CV Media, which is a limited liability company engaged in the business of publishing and distributing textbooks for Early Childhood Education which is under the guidance of the Indonesian Ministry of Religion, namely Raudhatul Athfal (RA). CV Media until now CV Media is still implementing the door-to-door process of selling and marketing books where the marketing department will go directly to Raudhatul Afthal school to offer their book products, this causes the coverage area of book sales carried out by CV Media is still not broad in its reach. Another problem encountered by the author is that there is no media that can be used as a place for schools to convey their opinions, suggestions, input, criticism and their level of satisfaction with the quality of book products and services from CV Media. Therefore, the authors conducted a study entitled Implementation of E-CRM in Sales of Web-Based Early Childhood Education Textbooks at CV Media to help solve the above problems. With the implementation of an E-CRM system based on the PHP programming language and using the CodeIgniter framework and using a MySQL database, this will increase the number of CV Media customers and help them to maintain the loyalty of their customers.

Keywords : Implementation, Electronic Customer Relationship Management, Marketing, Sales, PHP frameworks CI, Database MySQL